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Ad Campaign Optimization

Project Type

Adtech

Date

Sept2022 - Dec 2023

For an annual ad spend of ₹6 crore, improving ROAS by 15-25% yield ₹90 lakh - ₹1.5 crore in efficiency gains, while better conversions added around ₹30-60 lakh, resulting in a total impact of ₹1.2-2.1 crores.

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